12355

1923
The Butterfinger is introduced, the creation of the Curtiss Candy Company of Chicago. As a publicity stunt, Otto Schnering, the creator of the candy bar, drops Butterfingers and Baby Ruths from airplanes over 40 cities, pushing the popularity of both treats to new heights.

Frank C. Mars develops the Milky Way candy bar in Minneapolis/St. Paul. In one year, sales of the new candy go from $72,800 to $792,000.

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