Vanilla is the top flavor for novelties, with more than 27% of the volume share. Fudge is the next highest stand-alone flavor share, with nearly 8%. Lemon flavored novelties, while under 1% of total volume, posted the highest rate of growth in 2001, with an increase of over 37% over 2000. Source: IRI 2001

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[more Vanilla... not as plain as people would like to think!]

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-Toast-
"It takes a lot of brains to enjoy satire, humor and wit - but none to be offended by them." -- Johnny Hart ("BC", cartoonist, 2000)
"Analyzing humor is like dissecting a frog: Nobody really enjoys it and the frog generally dies as a result." -- E. B. White