In the '30's there was a brewers strike. All the brewers refused to work. Back then sales were centered around your brewery and you had to keep all the local pubs and bars stocked. A certain St. Louis brewery was worried about losing customers so they put the assisstant brewers in charge. Back then assisstants were nothing more than glorified peons and really knew little of making beer. They would make a batch and it would be bad so they would dump it and try again. they dumped so many batches that the gutter ran with beer. They finally came up with a recipe that was usable and it was shipped out to the local pubs. It had come to be known by the locals as 'gutter beer'. When the strike ended, the owners did not want to throw out all the barrels of the remaining beer as it had already cost them too much with the lost batches. So they figured that if they gave it a good name and marketed right they could sell it. Today it is known as Michelob.


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