In 1790 George Hodgson of the Bow Brewery in East London formulates a beer that will survive the five-to-six month sea journey to India. He brews a pale ale with a higher amount of malt, hops it twice the normal rate, and then adds a healthy dose of priming sugar to keep the yeast in a feeding frenzy. Thus is born the style "India Pale Ale or PIA".

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